Google Ads and Claude, connected
Connecting Google Ads to Claude means giving it live access to your account instead of uploaded exports. With the LoomaScale connector from Claude's directory, Claude reads real spend, search terms and conversions — and can build campaigns or move budgets, inside the daily spend cap you set. It takes one click and a sign-in, with no code.
See the whole setup in ninety seconds
The complete setup in about ninety seconds: finding LoomaScale in Claude's connector directory, connecting it, signing in to Google Ads, and asking Claude a first question about a live account.
What you need before you start
- A Claude account. Free and paid plans both work.
- A Google Ads account you can sign in to — create one in five minutes if you do not have one yet.
- A free LoomaScale account, which is what holds the connection. Sign up here.
- About two minutes. Nothing to paste: the directory listing already carries the server address.
What are the ways to connect Google Ads to Claude?
Four that people actually use. Two of them let Claude change the account; the other two only put numbers in front of it.
| Method | Live data | Can make changes | Setup |
|---|---|---|---|
| Directory connector (LoomaScale) | Yes, read on demand | Yes, within your cap | About 2 minutes |
| Self-hosted MCP server | Yes, read on demand | Yes, within the cap you configure | Days, for developer token approval |
| Reporting connectors | Yes, on a schedule | No, read-only | 5 to 15 minutes |
| CSV or spreadsheet upload | No, a snapshot | Not possible | Manual, every time |
LoomaScale is the first row: an MCP server at https://api.loomascale.com/mcp, listed in Claude's directory so the address and sign-in come pre-filled. Claude also accepts the same address as a custom connector, for workspaces where the directory is switched off. The second row is the same idea on your own infrastructure — google-ads-mcp is the open-source server — and our MCP server explainer covers what to check before trusting any MCP server.
What can you ask Claude once Google Ads is connected?
Anything you would open the Google Ads interface for. And because Claude can build artifacts, the answer can come back as a table or a chart instead of a paragraph.
Audit the last 30 days: which campaigns spent money without a single conversion?
Make an artifact: a table of search terms with clicks but no conversions, sorted by cost.
Chart daily spend against conversions for the last eight weeks and mark where they diverge.
Add the five most expensive of those terms as negative keywords on their campaigns.
Draft a paused Performance Max campaign for my spring collection, with a $40 daily budget.
Write this week's results as a one-page summary I can paste into Slack.
More, grouped by the job they do, are in 15 Claude prompts for Google Ads; a full account review, step by step, is in how to audit Google Ads with Claude. Tip: keep your target cost per conversion and brand rules in a Claude project, so every chat about the account starts from them.
Can Claude change my campaigns without asking?
Not beyond the limits LoomaScale's server enforces. Claude asks before a connector tool runs unless you chose to always allow it, but the server rules hold either way. New campaigns and ad groups can only be created paused, and a campaign LoomaScale did not build cannot be activated through it at all. Anything that moves money — a budget, a bid, an activation — is checked against the daily spend cap on your account and refused above it, never quietly lowered to fit. Set the cap to what you are willing to spend. LoomaScale never sees your Google password: access runs through Google's own sign-in, and you can revoke it from your Google account at any time.
How the setup works
Open LoomaScale's listing in Claude's connector directory, click Connect to Claude, sign in with your LoomaScale account and choose the Google Ads account Claude may reach. Then ask it something about that account. The Claude setup guide, with a screenshot of every screen, walks through each step.
Limits, supported platforms and how the guardrails work in detail are in the LoomaScale documentation. Using ChatGPT instead? Google Ads and ChatGPT, connected covers the same connection there.
Questions people ask
Is there an official Claude integration for Google Ads?
Google does not publish one. Claude reaches Google Ads through a connector, and the connector decides what Claude may do: most are read-only reporting bridges, while an MCP server with write access can also make changes. LoomaScale is the second kind, and it is listed in Claude's connector directory.
Can Claude read my Google Ads account without a connector?
No. Claude cannot sign in to Google Ads on its own. Without a connector it can only analyze files you upload, which are a snapshot from the moment you exported them.
What is the difference between a Claude connector and a reporting connector?
A reporting connector copies Google Ads data out on a schedule, so Claude can only describe what it was sent. An MCP connector such as LoomaScale lets Claude call Google Ads on demand: it reads the current numbers and, within your spend cap, makes the change it recommends.
Can I use it inside a Claude project?
Yes. A connected connector is available in project chats too, so the project's instructions and files — your targets, your brand rules — sit next to live account data in every conversation.
Why ask Claude instead of opening the Google Ads interface?
Because most real questions span several screens. Claude pulls campaigns, search terms and conversions into one answer, explains it in plain language, and can hand it back as an artifact — a table or chart you can share without taking screenshots.
Can I run the server myself instead?
Yes. google-ads-mcp is the open-source server behind the same tools, MIT-licensed. You host it, register your own Google OAuth client and apply for a Google Ads developer token, which takes days to approve.
Try it on your own account
Create a free account, connect Google Ads, and ask Claude for a waste audit. 5 successful requests every 30 days, no card.
Find My Google Ads Waste - Free Audit