How to use these templates
Every template below is written to be pasted whole. The parts in square brackets are yours to replace, and the rest is deliberate: the role line, the data window, the output shape and the closing clause about uncertainty all change the answer you get back.
Two kinds appear here.
Needs account access means the template asks about your data. In a plain chat window it produces a polite guess, so connect the account first — step by step for ChatGPT, for Claude, or watch it done in two minutes on Google Ads and ChatGPT, connected.
Works in any chat means the template is about writing, structuring or reasoning rather than about your numbers.
These are long on purpose. If you want a quick one-line question instead of a full brief, the 27-prompt list is the reference for that; this page is for the jobs where the brief is the work.
Launch: building the campaign
1. Search campaign from a one-paragraph brief
You are a Google Ads specialist building a Search campaign. Business: [what you sell, in one sentence] Ideal customer: [who buys, and what they type when ready to buy] Goal: [leads | sales | calls], measured as [conversion action] Budget: [amount] per day Geography: [countries, regions or cities] Excluded: [audiences, regions or products we do not want] Build the campaign with: - 4 to 6 tightly themed ad groups, named by theme - 8 to 15 keywords per ad group, each marked exact, phrase or broad - one responsive search ad per ad group: 12 headlines, 4 descriptions - a starting negative keyword list, grouped by theme - the bidding strategy you would start with, and why that one Create it paused. Before you create anything, show me the full structure and wait for my go-ahead. Say what you cannot know.
Needs account access to create it; the structure alone works in any chat.
A good answer shows you the whole tree before touching the account, names the bidding strategy with a reason attached to your conversion volume, and confirms in writing that the campaign is paused. If the word "paused" is missing from the reply, open the account and check before doing anything else.
2. Performance Max asset-group plan
Plan a Performance Max campaign for [product or service]. Audience signals I can supply: [customer list | website visitors | search themes | none yet] Creative I already have: [images, videos, logos — be honest about what is missing] Budget: [amount] per day. Target: [conversion action]. Give me: - how many asset groups, and the theme of each - for each: the search themes, the headline angles, and the exact image and video sizes I still need to produce - what you would exclude, and how - the single reporting view I should check weekly, and the metric in it that tells me PMax is working rather than absorbing budget Explain what each asset group is for in one sentence. Say what you cannot know until it has run.
Works in any chat.
Performance Max hides its own structure, so the deliverable here is the explanation, not the campaign. A good answer tells you which creative you are missing before you launch, and names a weekly check you can actually run.
3. Shopping campaign structure review
Review this Shopping setup and tell me what a specialist would criticise. Products: [how many, and the categories] Current structure: [one campaign for everything | split by category | split by margin | split by best sellers] Feed problems I know about: [missing GTINs, thin titles, ...] Margin range: [low % to high %] Cover, in this order: 1. what the current structure makes impossible to control 2. the split you would use instead, and the reason 3. the five feed fields worth fixing first, ranked by revenue impact 4. what to leave alone Be specific to this catalogue. No generic feed advice.
Works in any chat.
The ranking is the point. Feed advice is abundant and mostly interchangeable; a good answer says which five fields matter for your catalogue, and what it would deliberately not touch.
Keywords and search terms
4. High-intent keyword plan with match types
Build a keyword plan for [product or service] in [market]. Buyer intent I want: someone ready to [buy | book | request a quote], not someone researching. Exclude: [free, DIY, jobs, competitors, wrong geography — edit this] Return a table: keyword | ad group | match type | intent (ready to buy / comparing / researching) | why it belongs. Rules: - 4 to 6 ad groups, each tight enough that one ad fits every keyword in it - no keyword that only makes sense for a different product - mark anything where a phrase or exact version should carry the traffic instead of broad Do not estimate search volume or CPC. If I need those, say so and tell me where to get them.
Works in any chat.
The last clause matters more than the rest. Assistants invent volume and CPC figures with total confidence, and telling it to refuse is what keeps the plan usable. Judge the rest by whether each ad group could share a single ad.
5. Search-term triage into negatives
Pull my search terms from the last [30] days and triage them. Sort every term into one of five buckets: ready to buy, comparing, researching, wrong product or audience, junk. For each bucket give me spend, clicks, conversions and cost per conversion. Then list every term with more than [20] in spend and zero conversions, and for each one say which bucket it is in and why. Finally: propose negative keywords grouped by theme, and say whether each belongs at campaign or ad group level. Propose them — do not add anything yet.
Needs account access.
Five legible buckets, not fifty micro-groups, and an explanation beside each proposed negative so you can disagree with it. Read the list before approving it: that reading is the only thing standing between a negative list and a blocked money keyword.
6. Keyword-to-ad-group remapping
My ad groups have drifted. Audit the mapping. For each campaign show me: - ad groups whose keywords no longer share one theme - keywords that would perform better in a different ad group, with the destination named - keywords competing with each other across ad groups, and which one should win - ad groups thin enough to merge, and ad groups broad enough to split For each move, say what you expect to change and which metric would show it. Propose the plan; change nothing.
Needs account access.
A good answer names specific keywords and specific destinations. "Consider tightening your ad groups" is what you get when the assistant cannot see the account — treat it as a sign the connection is not working.
Ad copy and landing pages
7. Responsive search ad written from the landing page
Here is my landing page: [URL] Write a responsive search ad for the ad group [name], whose keywords are [list]. Hard rules: - every claim must be supported by something on that page - 15 headlines, each a genuinely different angle, not a rewording - 4 descriptions - the primary keyword appears naturally in at least 3 headlines - respect the limits: 30 characters for headlines, 90 for descriptions, and count them After the ad, list every claim you made and quote the line on the page that backs it. If a claim has no backing, say so instead of softening it.
Works in any chat.
The claim-to-quote list is what makes this reviewable in a minute. Count the distinct angles rather than the headlines: five rewordings of "best price" is one headline wearing five hats.
8. Refresh weak copy using performance data
Find my worst-performing responsive search ads over the last [60] days — below account-average click-through rate, with enough impressions to judge. For each one: 1. show the current headlines and descriptions with their asset performance ratings 2. name the mismatch between the ad and the keywords triggering it 3. rewrite only the assets rated Low, keeping the ones rated Good or Best 4. tell me what you expect to improve, and how long I should wait before judging it Do not rewrite an entire ad that is working.
Needs account access.
Point 3 is the whole prompt. Left to itself an assistant rewrites everything, which throws away the only asset-level evidence the account had.
9. Assets and extensions from what the page actually offers
Read [URL] and tell me which Google Ads assets this campaign should have. For each of sitelinks, callouts, structured snippets, images, promotions and lead forms: - whether to use it here, and why or why not - if yes, the exact text, within the character limits - the line on the page that justifies it If the page does not support an asset type, say so rather than inventing the content. Then list what the page is missing that would make a strong asset if I added it.
Works in any chat.
That last sentence turns an ads task into a landing-page to-do list, which is usually where the cheaper win is sitting.
Audit: finding the leak
10. Diagnose a performance drop
My [cost per conversion | conversion rate | conversion volume] moved by about [30]% since [date or period]. Find out why, using this account's data. Work through these in order of how likely each is for this specific account: 1. what changed in the account, with dates, and what each change did to the metric afterwards 2. auction pressure: impression share lost to rank and to budget, before and after 3. traffic mix: new search terms, shifted match types, changed device or geography split 4. seasonality, checked year over year rather than month over month 5. tracking: whether the conversions themselves stopped being recorded For each, say whether the data supports it, contradicts it, or cannot answer it. End with the single most likely cause and the one thing you would check next.
Needs account access.
Ranked and cited, with one data window applied consistently. If the answer is a checklist that never quotes your numbers, the assistant is reciting rather than looking.
11. Verify conversion tracking before changing anything
Before I optimise anything, audit my conversion tracking. Check and report: - every conversion action, its category, and whether it is Primary or Secondary - which ones are actually counted by the bidding strategy - duplicates: two actions recording the same event - conversion counting, Every vs One, and whether that fits the action - attribution model and conversion window per action - any action with zero conversions in the last [30] days - a gap between clicks and recorded conversions that looks like a tracking failure rather than a landing-page problem Then, for each problem: what that wrong setting is doing to my Smart Bidding right now. Rank the problems by how much they distort bidding.
Needs account access.
Run this before anything else on the list. Every optimisation downstream of broken tracking optimises toward the wrong number, and the ranking tells you which broken setting is costing the most.
12. Rank wasted spend across the account
Rank wasted spend in this account over the last [90] days. Define "wasted" explicitly before you count anything, then show the ranking with the spend attached, across: - search terms with spend and no conversions - keywords with spend and no conversions - ad groups whose cost per conversion is more than [2]x the account average - campaigns limited by budget while a worse campaign spends freely - geographies and devices converting far below average - audiences or placements you would exclude For each line: the spend, what you would do, and what could go wrong if I did it. Total it at the end, and say which part of that total you are least confident about.
Needs account access.
Insist on the definition first — you need to be able to disagree with what it counted. The last line separates a number you can act on from a number that merely sounds alarming.
Optimise and report
13. Budget reallocation without resetting learning
Recommend budget changes for the next [30] days, using the last [60] days of data. For every campaign show: current daily budget, spend, conversions, cost per conversion, and whether it was limited by budget. Rules: - never recommend cutting a campaign that was limited by budget without saying so explicitly - no single change larger than [20]% of the current budget - stay within a total of [amount] per day - flag anything where the change would push a campaign back into the learning period Output a table of proposed changes with the reasoning, then the order to make them in. Propose only; change nothing.
Needs account access.
The budget-limited rule prevents the classic error: moving money away from a campaign that never had room to prove itself. Moving it all in one step is the other classic error, which is what the 20% cap is for.
14. The Monday review, one paste
Weekly review. Give me, in this order: 1. last week vs the week before, by campaign: spend, clicks, conversions, cost per conversion, and the change in each 2. any campaign pacing unusually against its budget 3. search terms above [20] in spend with no conversions 4. new search terms that appeared for the first time last week 5. anything that changed in the account, and what changed it 6. the single thing you would fix first, and why that one Keep it to one screen. No recommendations beyond number 6.
Needs account access.
Save this one and send it every Monday. Consistency beats sophistication here: the value is in the comparison arriving every week, not in the prompt being clever.
15. Client-ready performance summary
Write a performance summary for [client or stakeholder] covering [period]. Audience: [technical | non-technical]. They care about [cost per lead | revenue | volume] above everything else. Structure: - three sentences on what happened, in plain language - the numbers that matter, with the previous period beside each - what we changed, and what each change did - what is not working, stated plainly - what we are doing next month, and what we need from them No jargon without a parenthetical explanation. Do not describe a drop as an opportunity. If a number looks good only because of the window it is measured over, say so.
Works in any chat, and much better connected — then it uses your numbers instead of asking you for them.
The two constraints at the end are there because reporting drifts toward flattery on its own. The summary that names what is not working is the one that keeps a client for a second year.
The formula behind every template
Every template above is the same six parts. Once you can see them, you can write your own.
A role and a job. "You are a Google Ads specialist building a Search campaign" beats "help me with Google Ads", because it fixes the frame before the model starts guessing at one.
A data window. Last 30 days, last 60 days, year over year. Left unstated, the window becomes whatever is convenient, and two runs of the same prompt stop being comparable.
Constraints, stated as rules. "No single change larger than 20%." "Keep the assets rated Good." "4 to 6 ad groups." Constraints are where your judgement enters the prompt; without them you get the average of the internet.
An output shape. A table with named columns, a ranked list, a five-bucket split. Naming the shape is what makes two answers a week apart comparable, and it is the cheapest quality improvement available.
"Say what you cannot know." Assistants are fluent by default and uncertain only on request. That one clause turns a confident guess into a labelled one — most usefully on volume, CPC and forecasts, where an invented number looks exactly like a real one.
An approval clause. "Propose only; change nothing." "Create it paused." "Wait for my go-ahead." Every template here that touches the account is safe for exactly one reason: you read the proposal first. That is also how the connection itself is built — writes arrive as proposals and campaigns are created paused; the documentation covers how approvals work.